Established 2013
Built Loud.
Built Custom.
Soo Custom is built around a straightforward idea: create vehicles, products, and gear with character, quality, and attention to detail. From custom trucks and hot rods to apparel and SCR coffee, everything carries the same no-shortcuts mindset.
Our Story
Since 2013, Soo Custom has grown from a passion for custom vehicles into a brand that brings together automotive work, performance, fabrication, apparel, and coffee.
We believe custom work should feel personal. Every build should reflect the person behind the wheel, and every product should feel like it belongs to the same hardworking lifestyle that inspired the brand.
Whether it is a full vehicle project, a performance upgrade, a Soo Custom shirt, or a bag of Diesel Black coffee, the goal stays the same: make it bold, make it dependable, and make it stand out.
What We Stand For
Custom Builds
Hot rods, trucks, fabrication, bodywork, paint, and performance.
Apparel & Gear
Soo Custom shirts, hats, accessories, and branded merchandise.
SCR Coffee
Bold coffee made for early mornings, hard workers, and long days.